The
consensus is that it is pronounced
roo-bay.
Roubaix is a region in Northern France. Also, it's a model of Fuji road bike...the latest I'm building from a newly acquired new frame. Completed bike photos forthcoming. It won't be the sexiest bike I've built to date (a future Bianchi will fill that bill), but, close anyway...
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It (she) will go on eBay soon...if I don't decide to keep it. Mostly new components. Mavic wheels, Campy derailleurs, brakes, cassette, crankset, shifters, etc. Virgin, 2008 aluminum/carbon frame. Starting price: $1000.